Meet the LubriSynHA Team

Dr. Steven Allday, DVM

Founder | CEO

Dr. Steven Allday’s veterinary career has been long, groundbreaking, and always newsworthy. He is, unquestionably, one of the top professionals in his field, whose roles extend beyond that of a racetrack veterinarian. He is an entrepreneur, an advisor, a roper, a family man, an industry expert, and an employer.

LubriSynHA Joint, LubriSynHA Topical, A-Ha! Lip Balm, and Re-Borne Whole Bovine Colostrum were built out of Dr. Allday’s desire to provide safe, effective, and affordable products that he himself would be proud to use. 

Dr. Allday resides in Shelbyville, Kentucky with his wife, Kim, their three Great Danes, two miniature donkeys, and his roping horses.

Kimberly Allday

COO

Kim has always had a passion for helping animals. With 4 great dane rescues, 2 mini donkeys and several grand-dogs, she fulfills that passion through them and with LubriSyn.

Kim met Dr. Allday while they were both attending Texas A&M where Kim was studying horticulture. With a shared love for horses, they began following the racetrack, moving 20 times in as many years. After settling down in Kentucky, where they’ve lived for the past 25 years, LubriSyn found a home in Simpsonville.

Alex Hassinger

VP of Sales & Business Development

Not only has Alex spent his entire life around horses and has deep family roots in the sport, but he also spent over 20 years as a thoroughbred trainer. He worked and studied under Hall of Fame trainer, Charlie Wittingham and later went on to train multiple Breeders’ Cup winners.

Alex is an integral part of the LubriSynHA Family. When he isn’t attending trade shows or coming up with creative business ideas, he is spending time listening to live music in New Braunfels, Texas with his beautiful wife Anne, and their Old English Bulldogge, Bailey.

Kelly Allday

Director of Marketing & Senior Business Manager

Kelly has spent most of her life involved with horses and dogs. Growing up along the east coast and south showing hunter/jumpers, the daughter of Dr. Allday was exposed to some amazing animals over the years. She went on to attend Western Kentucky University and getting her degree in graphic design. She bolstered her interest in marketing and design working at agencies in New York and Louisville, Kentucky.

Kelly manages the marketing of the entire LubriSynHA Family of Products. She now resides in Louisville with her two French bulldogs, Bodhi and Charlie. She spends her time riding her off-track thoroughbred and also enjoys fostering dogs (click here to learn more about her rescue experience).

Jackie Furlong

Wholesale Account Manager

Jackie is a transplant from Minnesota where she grew up riding AQHA show horses in western all around events. She traveled much of her life, training horses in Texas, Minnesota, North Dakota and landed in Kentucky, where she met her now husband of ten years. The couple has two beautiful children, Elijah and Harper, two mutts (Opie and Mustard), and 3 horses (Nina, Carolina and Flapjack), who her son now shows in local shows in the state. When not at work, horse shows, or family outings, Jackie runs a small photography business where she specializes in equine portraits.

Jackie is excited to be a part of the LubriSynHA team where she can combine her love for animals and her career goals.

Madison Trenamen

LubriSynHA Product Specialist

A native of the Louisville area, Madison started riding at the age of 8 and immediately fell in love. She currently shows her horse Dutch in USEA sanctioned Horse Trials around the region. She is also the President and Treasurer of the Louisville Eventing Team.

Madison is currently studying Equine Business Administration and Marketing at the University of Louisville. She was also an avid member of United States Pony Club, earning her HB rating in 2021. In her free time Madison enjoys hiking, riding her horse, and leading young life for high schoolers in the Louisville Area. She is excited to be able to combine her interest for sales and marketing with her love for horses.

Shelena Hoberg

LubriSynHA Product Specialist

Shelena is a certified equine veterinary nurse and equine and canine myotherapist who moved to the US from Australia in 2001. Living in KY for 9 years she worked at a thoroughbred breeding farm, an equine rehabilitation facility and also at Hagyard Equine clinic before moving to GA with her husband, Logan. Shelena is also a certified hyperbaric technologist for humans and animals and is a co-founder and director of the Veterinary Hyperbaric Association. She has worked closely with veterinary hyperbaric facilities around the world for over 20 years. Shelena, who is also a CrossFit Level 2 Coach, now lives in Jacksonville Fl and enjoys spending time with her hubby taking beach walks, working out and leisurely lunches by the water.

Lauren Fraizer

Branding & Marketing Assistant

Lauren was involved with horses from a young age and started participating in rodeos in high school. She grew up with several pets, from hermit crabs and gerbils to cats and dogs. Lauren received her bachelor’s degree in journalism, telecommunications and marketing from Ball State University in 2018. She is blessed to be able to combine her love of animals with her digital marketing background at LubriSynHA.

In her free time Lauren enjoys reading, gardening, and baking. She also enjoys exploring local, state and national parks with her husband and dogs.

Neville Mcintosh

Warehouse & Logistics Manager

Neville loves his dog Hazel. In his free time Neville enjoys gaming, hanging out with friends and chilling with Hazel.

Neville is a reliable and helpful problem-solver in and out of the office.

Myca Measle

Event Coordinator

Myca grew up in Louisville, Kentucky with a love for horses. She started riding at 6, and got her first horse, Phoenix, at 13. Myca loves her horse, her dogs, her cats, her family and her truck. She spends her free time hiking with her dogs, kayaking and riding horses. Myca also has a passion for photography.

Myca is excited to have the opportunity to combine her love of animals and event coordination with a career at LubriSyn.

Myca is currently attending Campbellsville University.

Scott Neisser

Warehouse Associate

Scott Neisser grew up in Philadelphia, Pennsylvania right next to the city’s largest horse stables. This sparked his interest in animals at a very young age. He relocated to Eminence, Kentucky 8 years ago. He is an accomplished explorer with more than 4,200 foot miles including completing the Appalachian trail and numerous others around Pennsylvania, Kentucky and Indiana. In his spare time he enjoys legal artifact hunting, horticulture, hiking and spending time with his wife Jessica and daughter Ella.

Scott believes that hard work brings success. He is a fast and safety conscious warehouse worker dedicated to efficiency and reliability in personal and collaborative projects. He picks all orders with 100% accuracy despite high speeds.